Quan estava als eeuu vaig veure més d’una vegada aquesta campanya a les revistes… és impresionant.

“If you look at the numbers, middle school smoking during the first four years of that campaign when it broke nationally went down fifty percent and high school smoking went down twenty-four percent. So this is not a matter of them thinking it was good, the fuck’n thing worked. It was an amazing campaign.”

“If any of us in this agency actually go to Heaven it’ll be because of that [Truth] campaign.”

La font de la campanya és ihaveanidea